During the COVID-19 pandemic, our friends at MA Yoga needed to transition into an online-based forum for their yoga classes and workshops. We took their vision and quickly built a platform to host yoga videos, and a paywall website structure to release into a permanent home. We created their advertisements and marketing plan, and began utilizing organic and paid social and Google Ad reach.
We created a template for MA's online platform, efficiently creating yoga videos shooting in 4k with two camera angles with a crane, lights, sound, and a three-axis slider. We then created templates for their audio and video for editing, creating fast, efficient videos using Adobe Premiere Pro, Logic, and Davinci Resolve.
We utilized a paid template website to host videos easily and generate online sales.
We started with a commercial to generate interest while creating graphic paid ads on Facebook, Instagram, and Google Display. We also created text ads for Google while utilizing optimized SEO on their custom website.