We crafted the logo for MA Yoga using soundwaves created by their CEO singing the word ‘MA,’ paying homage to their musically inspired yoga studio. This unique logo design was a collaborative effort with the three owners, ensuring it was distinctive and meaningful. We even documented the process in a video!
Video marketing is a significant aspect of MA Yoga’s business model. They aimed to produce high-quality yoga class and clinic treatment videos. We developed a streamlined process to generate interest and foster a creative connection to the brand.
MA Yoga’s owners desired a high-quality, unique website. We collaborated with local photographer Kim Jay to incorporate her beautiful stylistic photography throughout the site. Building a WordPress website with strong SEO was essential, and we ensured it was both aesthetically pleasing and functional on mobile and desktop. Additionally, we assisted in designing and implementing their online app.
We eagerly contributed our interior design expertise to MA Yoga’s studio buildout in downtown Victoria, BC. We designed unique features, including low-cost cedar walls for the acupuncture treatment room and Shou Sugi Ban burned wood accents in the lobby and yoga studio flooring. Our collaboration with Water & Wood Designs resulted in handmade doors, desks, and a stunning shelving unit for retail displays.
MA Yoga is a forward-thinking yoga studio based in Victoria BC. We’ve been working with MA Yoga in Victoria since its inception. We created a marketing framework to build their brand and business structure from the ground up.