The National Environmental Treasure has been around as a non-profit agency working to spread the word about biodiversity loss throughout the world for the last 25 years. They recently decided to rebrand their website and marketing material in new light, and wanted to work with us to utilize our creative experience with carte blanche on ideas and directions.
We crafted a new logo using a colourful identity shaped around the colours of the fall season. We wanted to differentiate this organization from other environmental non-profits by creating an identity that is completely it’s own, using creative ventures and ideas that lend themselves to new and interesting connections [note I change some of this it’s not saying anything just marketing speak].
We connected with a Ojiway artist Jason Adair originally from the area close to where the Executive Director of this group lives in Ontario. We created the website by scanning and reframing images from one of Jason’s children's book, creating entirely new pictures and interesting conceptions, such as the ability for the user to “paint” colours onto the grey landscape for increased interactivity. Working with the Communications Director Jaime Lynn, we were able to help create a fantastic interactive website full of creative design choices and content.
We co-wrote the script with help from their executive director Ann Dale and their communications director Jaime Lynn to create an animation showing the biodiversity loss and simple ways people can help bring animals and plants back into their areas. We also composed the music and created the sound design for the project, and had the animation done by our compadre Amy Mussell.
We produced and help write a series of podcasts with the biodiversity expert and professor Ann Dale, communicating with other national experts with the cheeky title, “What the *** is Biodiversity?” We also researched and set up a portable podcast system that can be shipped easily throughout Canada / USA with minimal weight and size to reduce the carbon footprint. We also created the logo, did the audio mixing, recording, and music.